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7 Ways to Put Video To Work
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7 WAYS
There are lots of ways to
put video to work. See
below for 7 places where
you can start.
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HERE’S HOW TO PUT TESTIMONIALS TO WORK:
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• Mount them on your home page. |
Testimonial videos are so strong, so compelling, so “watchable,” your homepage is the first, best, and most obvious placement. |
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• Mount them deeper in your website, too. |
Most companies offer more than one product or service. A testimonial video on your homepage may be a customer’s comments on your brand or company in general. But as visitors go deeper into your site, additional testimonials can speak to more specific products or models in your lineup…or specific services you offer. |
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• Use them to build direct communications with customers. |
Our testimonial videos can easily be put on DVD that can be offered to would-be customers in your advertising. When customers request them, mail them immediately along with a special offer on the product or service you’re selling.
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• Attention-getter at trade shows & conventions. |
People watch people. Having a monitor with a looping video showing your happy customers is a great way to stop passers-by and an easy segue into conversations that can lead to sales. |
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• Babysitter in showrooms |
Maybe your retail operation is understaffed at times. A looping DVD of your existing customers speaking in glowing terms about your product or service is an excellent way to pre-educate and pre-sell shoppers who you can’t get to immediately. |
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• Video shoot yields materials for every advertising medium. |
As we’re making your videos, we create valuable testimonial products you can use in every advertising medium. Our digital audio and video files work beautifully on radio, TV, or webcasts. Our still photos and interview transcripts translate perfectly into print ads, newsletters, mailers, posters, more. |
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• Educate and sensitize your employees, partners, shareholders. |
Do your shareholders, partners, and employees know your customer…understand what’s important to them…see what your product or service means to them? It’s essential that they do, and there’s no more efficient or cost-effective way to have your business associates “meet” customers than by showing testimonial videos at staff meetings, team meetings, shareholder meetings, or company-wide meetings. |
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