|
|
|
Why Testimonials Sell
|
| |
YOUR CUSTOMERS
are your best salespeople,
telling of their experiences
with your company in their
own words. Your customers
have unparalleled credibility
and selling power. |
|
|
|
|
| |
|
| CLICK for Video |
|
| Gary Striegler shows how easy it is to use a Woodmaster product. |
|
HERE’S WHY CUSTOMER TESTIMONIALS SELL:
|
• Testimonials are interesting |
Testimonials are extremely attention-getting and engaging because people are curious about other people, especially when the other people talk about their personal experiences. |
|
• Testimonials are highly credible |
When your customers say nice things about you and your product or service, they have tremendous believability. When YOU say them, they often sound hollow. |
|
• Testimonials overcome buying hesitation |
Sales are lost when a customer hesitates. Nothing’s more reassuring to a would-be customer than witnessing an existing customer’s satisfied endorsement of a product or service. |
|
• Testimonials reinforce your sales points |
The best testimonials address and reinforce your product or service’s unique selling points and knock down the viewer’s buying objections one by one. |
|
• Testimonials don't look, sounds, or feel like advertising. |
Advertising is pushy; testimonials are subtly persuasive. That’s what makes them one of any advertiser’s strongest sales tools. As one of our clients says, “They’re an iron sales fist in a velvet sales glove.” |
|
• Testimonials show your business at its finest. |
No company can possibly please every customer. Our PerfectVideoTestimonial™ process identifies, contacts, and documents your very best, most satisfied customers giving you their honest, heart-felt endorsement. |
|
• Testimonials are mini-documentaries |
Testimonial videos are as tightly choreographed as Hollywood’s finest films. They’re slice-of-life documentaries that clearly show your customer’s problem…your solution…and how the customer benefits. |
|
| |
|
|
|
|
|
|
|
