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Frequently asked questions about the selling power of testimonials…
Online Video Testimonials…
IncreaseSalesWithVideo.com..
Our PerfectVideoTestimonial™ Process…
and more! |
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DO YOU HAVE A QUESTION THAT’S NOT ANSWERED HERE?
<<Click Here Now>> to Ask the Experts |
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• “What are ‘testimonials'?" |
| Testimonials are your customers talking about their actual experiences with your company, product, or service. |
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• “Why do you call testimonials ‘the world’s most powerful selling tool?’” |
| When YOU talk about your product or service, customers know you have something to gain so your credibility is compromised. When your CUSTOMERS speak about you, they have nothing to gain so their statements are relevant and extremely credible. |
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• “What are ‘online video testimonials?’” |
| Video testimonials put your customers’ stories on videotape — video is more immediate and impactful than the same message in print. And putting your video testimonials online — on your website — is today’s fastest, easiest, and lowest cost way of delivering this potent selling tool. |
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•“You mean I should feature videos of my actual customers on my website?” |
| Yes. Your actual customers telling of their real experiences have tremendous credibility that helps put people who’re considering purchase at ease. |
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• “Wouldn’t actors look and sound better than my actual customers?” |
| Yes, paid actors are probably better looking and often sound better than your actual customers. But they look and sound like ACTORS and that’s the problem: no paid actor can conjure up the honesty and credibility your actual customers express naturally. |
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• “Can your videos be put on my website? What about compatibility issues?” |
| There are no compatibility issues. If you have a website (and what business doesn’t!) our videos can be mounted there regardless of who your Internet Service Provider is or what programming you use. |
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• “Would MY product or service show well in a customer testimonial video?” |
| EVERY product and service shows well in customer testimonial videos! Other parts of your marketing program will feature your product or service. Your testimonial videos feature your CUSTOMERS talking about how they benefited from it. No matter what you’re selling, having testimonial support will enhance your marketing efforts. |
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• “So your online video testimonials are support for my existing marketing program?” |
Yes. Online Video Testimonials are not your marketing program. They can be used to support every kind of marketing program. |
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• “How can online video testimonials support EVERY kind of marketing program?” |
The single thing ALL marketing programs have in common is they all sell to PEOPLE. And nothing’s more compelling to people than OTHER people giving their honest opinions of something they’ve experienced. |
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• “What if my customers have negative things to say?” |
If your customers are unhappy, you’ve got bigger items to address than using Online Video Testimonials. But what you may consider a negative statement can be seen as an honest and positive one by your customers, as in this quote from one of our videos: “Sure, it’s expensive. But I got every penny’s worth and it was a great value.” |
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• “Where would I use testimonials in my marketing program?” |
Start by putting testimonial videos on your existing website. Our clients find these videos <<increase their sales 30% >> and more. Testimonials are extremely powerful in print advertising, direct mail and e-mail marketing, point of purchase, trade shows, and one-on-one sales presentations. Our PerfectTestimonialVideo™ process also gives you interview transcripts and still photos — ideal materials for your use throughout your marketing program. |
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• “What is your “PerfectTestimonialVideo™” process?” |
Over the years, we’ve developed a sleek, streamlined, efficient testimonial-generating system. We do an intensive marketing review of your product/service and your unique selling points; we identify testimonial candidates within your customer base; screen, interview, and prep them before the video crew hits the ground. After the shoot, we edit and refine the interview to create your perfect video testimonial. |
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• “Will you travel to video my customers?” |
Yes. We go anywhere and everywhere. We’ve shot videos in 35 states from Florida to California. We’ve shot in customers’ backyards, in studios, out in the woods, in moving vehicles, on mountaintops. |
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• “What was your toughest video shoot?” |
We did a <<series of videos for a boat company.>> We shot video while in boats that were roaring down rapids. It was a lot of fun but it’s tough to keep your camera dry on a raging river. |
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• “I’ve got a great website and a motivated sales force. Why do I need online video testimonials?” |
Simple: to increase sales and profitability. If your marketing system is a high-performance engine, think of online video testimonials as a super-charger. Most companies are operating at something below peak marketing performance and adding online testimonial videos is a quick and affordable way to give a much-needed sales boost. |
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• “I need a sales boost, but why risk marketing dollars on testimonial videos?” |
Online testimonial videos are actually a low-risk marketing expense. We run a lean, turnkey operation so your cost is reasonable and you can concentrate on other sales-boosters while we’re taking care of video testimonials from start to finish. We shoot in HD format to ensure your video will be technologically compatible for decades. |
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• “I’ve got a business to run. How involved would I have to be in these videos?” |
We’re a turnkey operation and handle everything. We’ll need your direction at the head end, your review and amendments to the first cuts, and your approval at the end. |
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• “Have your videos actually boosted sales for your clients?” |
Would you call a 30% sales increase a boost? That’s what a client reported recently. <<Click here>> t o watch as we video-interview him and get the whole story. |
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• “What guarantees do I have your videos will help MY business?” |
Our <<Video Portfolio>> will give you a good idea of the quality and style of our online testimonial videos. <<Click here>> to view testimonials OUR customers have given US about the effectiveness of our videos on their sites. |
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• “Who are you guys – who IS IncreaseSalesWithVideo.com?” |
We are a diverse group of professionals united by a single cause, to increase your sales with video. Our team includes videographers, post-production engineers, marketing people, graphic designers, direct response copywriters, and researchers. Our headquarters is centrally located in the Chicago suburbs. |
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• “What’s my cost vs. return for an online video testimonial?” |
Depending on the complexity and nature of the project, costs can start at about $5,000 and go up from there. Returns depend on many marketing factors but a client recently reported a <<30% lift in his overall business>> directly attributable to our online video testimonials. |
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• “What’s the next step?” |
If you’re considering testimonial videos for your website, we suggest you <<contact us>>. We’ll learn a bit more about one another which will help us gather info we need to create a free, no obligation quote for you. |
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• “I have this other question…” |
If you have any other questions, or would like more information on any of the above Frequently Asked Questions, we invite and encourage you to
<<contact us>>. |
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