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Leslie Noyes of LMNCreate Web Design Co. says - "Online video testimonials are especially powerful because they’re obviously authentic." “Selling on the web successfully requires telling your product or service’s story clearly and quickly. Clear communication is important in any sales arena; speed is critical online because you’re never more than a click away from having a visitor to your site go elsewhere. Online video gets your story across clearly and quickly. Video testimonials are a great leg up on the competition. Online video testimonials are especially powerful because they’re obviously authentic. While written testimonials are great, there is always a question in customers’ minds that they may be fabricated. With online video, there is little room for doubt, plus viewers get to see and experience your product or service being endorsed by a knowledgeable, objective third party — one of your current customers. Online video testimonials are a great leg up on the competition.” — Leslie Noyes, President, LMNCreate Co. |
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“What makes testimonials powerful sales tools? Their candid authenticity.” MORE > |
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Web design expert says… |
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