With the advent of TV, a new sales medium was born. Today’s digital video medium is simply the latest technological way of “telling and selling” using motion, sound, and color; the sales formula that’s brought success to generations of advertisers and marketers. 

In the 90’s, it was questionable whether online shopping would catch on or not…but no more. www.InternetWorldStats.com reports that 71% of Americans have access to the Web these days and consumers are shopping online more and more. Forrester Research estimates online sales with climb to $229 Billion in 2008.

Online video was less practical when most internet connections were dial-up. But now that 60% of connections are DSL, cable, or other high speed, download times have plummeted. Streaming video revolutionized the ability for anyone to have a video on their website for less than $1 per day.

A video on a website sends a strong subliminal signal that’s almost irresistible: “Watch me!” A visitor to your website is more likely to click-and-watch a video than to wade through pages of text.

Online video encapsulates complex concepts and compresses information into “bites” that are easy to access and understand.

Who has spare time these days? We’re all working longer hours and multiplying our output with multitasking. Online videos are short, sweet, and to the point, delivering maximum info in minimum time.

Websites need constant change so visitors have a reason to come back. It’s easy to put online videos in rotation so there’s always something new. And even if nothing else on your site changes, video’s prominence and page dominance gives an aura of newness.